Calling the Shots: Mazda Spies its Own Mazda3 Hatchback

After officially debuting its new 3 at the L.A. Auto Show this week, Mazda has decided to take control of the release of information regarding the 3 hatchback as well. Rather than face the inevitable deluge of spy photographs from outside sources, the company has gone ahead and taken its own “spy” shots, revealing a clad Mazda3 hatch running around in scenic Iceland.

The move makes a sort of sense, as Bob Lutz made clear when Camaro spy shots started cropping up all over, as it gives the automaker the ability to have its mule seen in the best possible light, even if it is largely covered up. The car isn’t dissimilar from the Mazdaspeed3 we’ve already caught out this year and should prove to be a spirited driver. Have a look at the extra pretty spy photography in our gallery above.

+ Jalopnik: 2010 Mazda3 Hatchback Spied By Mazda

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