European debut in Geneva: BMW Performance.
The BMW driver with a particular passion for dynamic motoring and individual, sporting style now has new options to live out his or her personal preferences and enhance the performance of the car to an even higher level. Expanding the wide range of Original BMW Accessories, the new range of BMW Performance products comprises a number of components for an even greater and more exhilarating driving experience.

Introducing BMW Performance as of late March/early April, specifically the BMW 3 Series and the BMW 1 Series will be available with retrofittable options for the suspension, drivetrain, aerodynamics, and cockpit of the car developed especially for the respective model, reflecting the particular style of the brand in its technical and design features, and fulfilling all of BMW’s excellent standards in terms of quality and safety. All BMW Performance products are naturally covered by BMW’s full warranty. The products are sold and fitted by BMW Dealers and Service Partners as well as BMW Retail Outlets.

Superior driving dynamics is a regular asset of every BMW – and the various components in the BMW Performance line bring out this superiority even more consistently and with even greater style. Indeed, the products in this new line of accessories emphasise the BMW brand values dynamism, sportiness and innovation precisely according to the customer’s choice and with the features he or she wishes to enjoy. A high standard of technical excellence and authentic BMW design, in turn, clearly bear out the tradition of the brand, which has always been committed to sporting and dynamic performance.

With all BMW Performance components being available individually, each BMW driver has the option to make a clear and convincing statement through selected features in areas he or she regards as particularly significant. And through their consistent focus on a sporting experience at the wheel, all BMW Performance products come together to provide a harmoniously balanced overall package.

Aerodynamics and weight: perfect optimisation all round.
The BMW Performance Aerodynamics Kit optimises the dynamic driving qualities of the car and at the same time guarantees a powerful look in everyday traffic. Available for all models in the BMW 1 Series, the BMW Performance Aerodynamics Kit comprises a striking front air dam with a highly expressive, fully integrated surround on the BMW kidney grille in black high-gloss look as well as dynamically contoured side-sills.

Model-specific accessories made of carbon-fibre are also available in the interest of enhanced aerodynamics. These are carbon exterior mirror caps on all models in the BMW 1 Series, the BMW Performance carbon rear spoiler again for all models in the BMW 1 Series and the BMW 3 Series Saloon, as well as the BMW Performance carbon diffuser for all BMW 1 Series and all BMW 3 Series.

Suspension technology for sporting and superior handling.

The search for additional dynamism was also the focal point in developing the BMW Performance components for the car’s chassis and suspension. So here in this particular area BMW Performance sports brakes, the BMW Performance suspension, the BMW Performance spring-strut reinforcement bar made of carbon-fibre, as well as attractive double-spoke light-alloy wheels offer a wide range of choice and individual style.

The BMW Performance sports brakes comprise extra-large, vented brake discs perforated on the front wheels and further refined by slot openings. The six-piston fixed-calliper brakes on the front axle are finished in brilliant BMW Performance Yellow and proudly bear the words “BMW Performance