Chrysler Looking Toward Brand Realignment
In an interview with Automotive News, Chrysler co-president Jim Press said that the company is starting a brand alignment and consolidation program called “Project Genesis
- Discuss (6 comments)
- Digg It
- Del.icio.us
- StumbleUpon
Comments
Mena
Producing cars that people actually want to buy helps too.
Russ Bellinis
I see the concept of "super dealers" working much better for Chrysler than GM or Ford. Years ago Chrysler dropped the Imperial and announced that Chrysler would no longer try to compete with Cadillac and Lincold in the luxury car market. Since that time, back in the late 60's or early70's, the Chrysler Brand has competed more with Buick than Cadillac. Since dropping Plymouth, Chrysler only has 3 badges, Chrysler, Dodge, and Jeep. Putting them all in one dealership and slimming down the "badge" engineering so that Chrysler produces specific car models, Dodge produces specific models and Jeep has their own lineup with out a lot of crossover between the lines makes a lot of sense.
Ducati Minor
Another practical move by Cerberus.
Alexander López
Now they're thinking!
Winding Road » Archive » Ex-Chrysler Finance Chief Says Cerb
[...] Kerry Kerkorian’s advisor Jerry York told CNN that Cerberus should fix what it can at Chrysler, and then sell [...]