
We’ve heard of manufacturers offering some pretty hefty discounts during the end of a vehicle’s model year, but this just seems ridiculous. Dodge is offering some pretty serious savings for the 2008 Ram and Durango in hopes that this will move some extra vehicles off of dealer lots, but in a market where $4.00 gasoline is the deciding factor for a lot of consumer’s choices, pickups and SUVs are no longer of highest priority.
Dodge is advertising savings of up to 40 percent off the base MSRP of the Ram 1500 pickup, which translates to just over $9000 from the base Ram’s sticker price. Additionally, the Durango can be had with a 28 percent discount, or almost $7900 in savings. Combined with other, lesser discounts on other Dodge vehicles, we’re wondering how long it will take before we start seeing advertisements that read, “Buy a Ram, Get a Free Caliber!”
What do you think? Is a 40 or 28 percent discount enough incentive to head to your local Dodge dealership and pick up one of these vehicles? Let us know your thoughts in the comments section.