Even though Lexus is reportedly unveiling the 2010 RX at the Los Angeles Auto Show next month, this Japanese brochure scan reveals what looks to be a production-ready image of the popular Lexus crossover.

The new RX is anticipated to be longer, wider, taller, and heavier in order to potentially pave the way for an upcoming seven-seat configuration, which could render Lexus' GX SUV somewhat obsolete. Under the hood, the current RX's 3.5-liter V-6 will carry over with a slight boost in power and torque. A new six-speed automatic will also be available as well as Lexus' Super Electronically Controlled gearshift program. A V-8 option may also be in the works for the RX, too. A bit of Venza-inspired styling gives the new RX a fresh, clean look -- a good thing, as the current RX is growing a bit old as far as styling goes.

The RX400h hybrid is expected to arrive about one year after the new RX's release with an updated V-6 hybrid system under the hood. Stay tuned for the full details from Los Angeles next month.

+ Motor Authority: 2010 Lexus RX SUV

Lexus owners are re-upping with the brand at a greater rate than any other luxury car buyers, according to J.D. Power and Associates, who say that the Japanese automaker is outstripping its closest German competition by four percentage points.

During the first quarter of 2008, 48 percent of Lexus owners traded in for another Lexus, beating the excellent 44 percent return rate for BMW buyers. Mercedes-Benz was no slouch in retaining its customers either, holding onto 41.2 percent of buyers. At the other end of the list, Saab managed to lure back only 8.8 percent of its buyers in the first three months of 2008.

Check out the full list automakers in the luxury brand owner loyalty data below.
 
+ J.D. Power

A police-car buyer's conference is scheduled for today in Cheltenham, England. Among the many vehicles exhibited will be the entire Lexus lineup, adorned in full law-enforcement get-up.

The Japanese automaker will display the RX400h and GS450h hybrid models along with the top-end LS600h. Also shown will be the IS200d and IS250 in covert trim, as well as Lexus' standard gasoline and diesel products. According to Lexus, its automobiles make "a compelling proposition" for law-enforcement and other emergency and public service organizations.

While having luxury police cruisers speeding around a city may seem like a strange idea, it has happened before. In 2006, the Wiltshire Constabulary added the GS450h to their inventory as a traffic cruiser.

Toyota is also among the participants and will be showing off their Land Cruiser and Hilux.

BMW, Fiat, Mitsubishi, and Volkswagen will make an appearance at the conference as well, which is scheduled to take place at the Cheltenham Racecourse starting on September 2.

+ Edmund's Inside Line: Police Fleet Managers in U.K. Get an Eyeful From Lexus Lineup

The Lexus GS460 tells you exactly what sort of car it is the moment you slip it into gear and accelerate down the ramp to merge with the evening rush-hour traffic. It is a swift, luxurious car that genuinely seems to enjoy being driven hard. It attracts admiring glances wherever it’s driven, and will make you grin like a fool on a challenging country road.

Though the picture is grainy, and the car is hiding behind a tree, the vehicle reported to be pictured here is a test mule for a Lexus IS convertible.

F. Scott Fitzgerald, were he writing of the Lexus LX570, could say, “LX570 owners
are different from you and me.

Lexus has debuted its ad touting the new line of Lexus Hybrids. The ad focuses on the disappearance of the letter “h

Lexus gave the motoring press a first live look at its stylish SUV embodiment of the L-finesse design language today when it pulled the wraps off the LF-Xh.

Two motivating forces, a V-6 along with a high-output electric motor, make the LF-Xh live up to its speed inspired good looks. The hybrid SUV portends the way forward for Lexus and its L vehicles, promoting an environmental conscience without sacrificing performance.

Take a while to enjoy our huge live and stock galleries of what is perhaps the shiniest SUV ever.