Aston Martin Brings back the Lagonda (hooray!). It’s a crossover (awkward silence).
In an attempt to reach a broader market, Aston Martin’s “luxury car of the future” is a four-wheel-drive four-seat crossover vehicle meant to provide the customer with a combination of luxury and utility. The automaker expects that a larger vehicle bearing the name, status, and reputation of the Aston Martin brand will be successful worldwide, with plans to sell in Russia, the Middle East, North and
South America, India, China, Europe, and the Far East.
Aston Martin hasn’t yet selected a powertrain for the Lagonda revival, and they say they are exploring several options, including alternative solutions such as flexfuel, diesel, and hybrid technology.
While it will take us a while to get used to the looks and, honestly, the whole idea of the Aston Martin Lagonda crossover, we think it will give Porsche Cayenne owners a run for their money.
Behold the new Lagonda in the gallery above, or scroll down to read Aston Martin’s rationale (their word, not ours) behind it.