
Several of our staff recently attended Chrysler’s What’s New for 2009 press event at the Chelsea Proving Grounds, which gave us a chance to test-drive pretty much every vehicle Chrysler, Jeep, and Dodge currently make, including the new Challenger (which is a blast, by the way!). We spent most of the day driving Jeeps off-road or tearing around the track in Calibers and Sebring convertibles, but we also had the opportunity to speak with Max Gates, Manager of Safety and Environmental Communications for Chrysler, about the company’s latest green initiatives.
What can a company constantly on the edge of financial disaster afford to do to support clean energy research and the environment? Well, quite a bit, apparently. Gates explained that the twenty-six-story tower in the field at the center of the track is a meteorological tower testing the winds for the suitability of windmills in Washtenaw County, as research by the county has indicated the winds in the Proving Grounds area might be sufficient to make local wind power practical. The field itself consists of 110 acres of soybean crops Chrysler is growing for biodiesel research. Gates said that the company is looking into three non-food crops as well to keep biodiesel production from driving up food prices.
The soybean fields need no mowing, and neither do the natural prairies Chrysler is growing at a couple of its plants in Michigan and Ohio, complete with walking trails. This results in great savings in grounds maintenance as well as a beautiful working environment for Chrysler employees and a reclaimed habitat for wildlife.
Combating or adapting to global warming will take a much more serious effort than the U.S. has been putting forth in the last few years, but if we’ve learned anything from Al’s slide show, it’s that there is no silver bullet, and every step forward counts. Unfortunately, the only hybrids involved in our day of driving were large SUVs (the Dodge Durango Hemi Hybridand Chrysler Aspen Hemi Hybrid), and the touted fuel-economy gains of other Chrysler vehicles were decent but not press-stopping. What do you think of Chrysler’s environmentally friendly efforts? Let us know in comments.