Even though Toyota expects to post its first operating loss in over seventy years, it still looks to be on track to out-sell every other automaker in the United States for the second year in a row.
The Detroit Free Press reports that even if Scion's 109,777 sales are excluded, Toyota still leads the industry with 1.7 million car and truck sales through November of this year. Toyota first took over the Number One spot last year when it topped Chevrolet by 41,296 vehicles, for a total of 2.3 million cars and trucks sold.
When reached for comment, George Pipas at Ford notes that "In times like these, who's on first is less important than who's still on the team, meaning who's still selling cars and trucks." On the other hand, the Freep also reports that Toyota won't be flaunting its top honors, with Toyota's Mike Michels saying, "We don't find that it's a very strong motivation for customers."
+ Detroit Free Press: Toyota to stay top seller in U.S.