GM's Lutz Appears on Colbert Report, Talks Volt

Chevrolet’s press blitz for the Volt extended-range electric vehicle is in full force. Tuesday’s centennial celebration put the new range-extender electric car in the spotlight and you’d be hard pressed to find a newspaper, broadcast, or news website without mention of the little car that could. The parade of press continued Wednesday when GM Vice Chairman Bob Lutz appeared on The Colbert Report on Comedy Central.

We’d love to tell you that Lutz killed it. But in reality he rarely got more than a sentence or two in before Colbert wrapped him up in his web of faux news satire. Colbert also got in a few good jabs on Lutz’s comments that global warming was a crock. 

In a perfectly closed loop, Lutz has already blogged about his appearance from yesterday’s show. He says “you’ll notice some pauses on my part. Those pauses were not because I didn’t know what to say; they were time needed to index through and discard the truly dangerous answers!”

To view the episode, click the player. The ad will run for thirty seconds before the clip begins.

+ GM FastLane: Bob Lutz's Reaction To His Colbert Appearance

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Comments

the truth

OMG!!!! LUTZ IS A DOPE! LUTZ CAME ACROSS AS A SLOW-WITTED IGNORAMUS. IT'S NO WONDER GM AND THE U.S. AUTO INDUSTRY ARE FAILING WITH "LEADERSHIP" LIKE THIS. I WAS EMBARRASSED FOR HIM AND OUR COUNTRY. THIS CAPTAIN OF INDUSTRY IS PATHETIC.

Ducati Minor

Are you sure he's the one who is a dope?

Steve

I think we can all agree that anyone that types in all CAPS (OMG!!!) doesn't have anything worthwhile to say.   

"There are only three sports: bullfighting, motor racing, and mountaineering; all the rest are merely games.”

Ducati Minor

To Joe Nobody, watching an old white guy in a suit makes for an easy target on a talk show.  For all that, I've seen Bill O'Reilly and John McCain (the stereotypes) handle themselves very well on these comedy situations where questions and actions aren't pre-planned.  Lutz is a candid guy and he should've expected Colbert's jabs.  He was able to manage it towards the end, though.  Lutz has to understand that to the young (and often gullible), he's part of "the Machine" that is killing Mother Earth and doesn't give a damn about cutting back.  Lutz is the right guy for GM.  He has to be more charismatic to the younger generation who aren't gearheads.

Uragan

Colbert asked the right question: "Will it get me laid?" hahahaha this interview was hilarious. I don't think Lutz, the Grand Mason and his Chevy Gore looked bad.

Anonymous

I liked how the question about global warming really got him... I don't really see the point of this car, it's not much different from the Toyota Prius... except that it can run for 40 miles without gas

Jeff

I thought it was great. I give the guy credit for having the guts to do it in the first place.

"Just because you read the manual doesn't mean you can drive the car."

Mena

I wouldn't touch ANY of those shows with a ten foot pole if I was in such a position. And I even enjoy watching the Colbert Report and others. It's not Lutz's job to appeal to the hip crowd. F%&k the hip crowd. His job is to run GM. Ensure the company is profitable by making products people will buy. Leave the f%&kin hip crowd BS to the marketing department, that's THEIR job.

Ducati Minor

My apologies for not better articulating my points this past week--I've been sick.

That's a reasonable point, Mena, but being socially connected in front the camera can do a lot to raise a P.R. image and gain media coverage.  Lutz wants to widen the Volt's market demo as much as possible, and that's smart.  The Volt's release should be as known as possible.

For the appearance, I don't care for Comedy Central (aside from South Park).  Lutz should have been better prepared for the gig.  Sucks he gave ammo to hateful zealots.  I don't think he was horrible, though.

CARSON 44

Bob Lutz has spent his life fighting every day in a serious business working with serious people and engaged in serious conversations. When he or any of us would come up against the likes of Colbert, I think we'd come up short. No one is prepared for Colbert's absurd comments masquerading as hard hitting questions. That's the genius of his comedy. You can't be ready for it.

jerrydoubleu

GM is doing better, if you keep up with cars, the vette is now really a respectable and affordable supercar, and the Volt, if it works, good for them.

'Nuff Said

People, this is the same company that made and then killed the EV1. Why are they wasting money researching something they've already developed, marketed and produced? No matter how they try to spin it, the one and only reason any of these companies are making hybrids is because the oil cartels won't let them do otherwise. Pardon my cynicism, but it reflects reality - an entirely electric vehicle is an overall superior product for the purposes of everyday practicality, and simply cruising the Web for a few minutes will prove that the majority of advances in this field are being made in spite of the major manufacturers. Think what could be accomplished if these guys would quit playing pocket pool and put some serious effort behind legitimate research, instead of stopgap measures designed to please a few wealthy b@$tards who already own everything anyway.

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