Lexus Top, Saab Bottom of Luxury Car Owner Loyalty
Lexus owners are re-upping with the brand at a greater rate than any other luxury car buyers, according to J.D. Power and Associates, who say that the Japanese automaker is outstripping its closest German competition by four percentage points.
During the first quarter of 2008, 48 percent of Lexus owners traded in for another Lexus, beating the excellent 44 percent return rate for BMW buyers. Mercedes-Benz was no slouch in retaining its customers either, holding onto 41.2 percent of buyers. At the other end of the list, Saab managed to lure back only 8.8 percent of its buyers in the first three months of 2008.
Check out the full list automakers in the luxury brand owner loyalty data below.
+ J.D. Power
Luxury Brand Owner Loyalty
Luxury Nameplate 3 Months 2008
Loyalty* (June 1-Aug. 24)
Lexus 48.0%
BMW 44.0%
Mercedes-Benz 41.2%
Cadillac 37.3%
Porsche 36.9%
Acura 29.3%
Lincoln 28.2%
Audi 22.7%
Infiniti 20.7%
Volvo 20.0%
HUMMER 16.8%
Land Rover 15.6%
Jaguar 14.2%
Saab 8.8%
*Loyalty is defined as follows: among the owners of that brand who traded their vehicle during the designated time period, the percent who traded for another product from the same brand
Source: Power Information Network (PIN data (June 1-Aug. 24, 2008) from J.D. Power and Associates
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mo
well.... I donno about lexus LS. I never see any around here in montreal.
it is weird that MB is 3rd and caddy is 4th, don't you guys agree.
Anonymous
lexus(toyota) make some darn good cars. bash it as much as you'd like but they are top notch in quality and are just great luxury cars with 0 problems. They're pretty popular here in NJ/NY area and it seems like the RX is their best selling vehicle.
UH2L
This is misleading. Lexus has the largest portfolio of types of vehicles and Saab has the smallest. Notice how the other brands in the bottom 4 have the same problem, lack of portfolio breadth. So it's no surprise that people who want to upgrade to a larger or more expensive vehicle don't have any choice but to leave Saab. What really matters is if they buy another GM product.
This is coming from a person who has 2 Saabs and has owned 3, but I'm single so I don't need a family vehicle. There are many die-hard Saab loyalists out there though. And some people buy used cars, so that's not taken into account either.
UH2L
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