Penske Backs Out Of Saturn Purchase, GM To Phase Out Brand

Saturn

In breaking news today, General Motors has confirmed that plans for the Penske Automotive Group to purchase the Saturn division have been canned. Because of this, GM has officially announced that the Saturn division will be slowly winding down, eventually to be completely killed off.

According to Penske, this decision is not due to any foul interactions with General Motors or Saturn retailers, but instead because of the inability to source new products beyond what the company had asked GM to build on contract.

No official word has been given on when the demise of Saturn will be complete. All we know is, you'd better go out and get that Sky Red Line before it becomes a collector's item. Click through the post to read the official announcement from GM's CEO, Fritz Henderson.

General Motors Media Statement Attributed President & CEO Fritz Henderson

Today we learned that Penske Automotive Group (PAG) has decided to terminate discussions with General Motors to acquire Saturn. This is very disappointing news and comes after months of hard work by hundreds of dedicated employees and Saturn retailers who tried to make the new Saturn a reality. PAG’s announcement explained that their decision was not based on interactions with GM or Saturn retailers; rather it was because of the inability to source new products beyond what it had asked GM to build on contract.

As a result of PAG’s decision, we will be winding down the Saturn brand and dealership network, in accordance with the wind-down agreements that Saturn dealers recently signed with GM. Pursuant to the terms of those agreements, the wind down process will be determined and communicated shortly.

Saturn customers and owners will continue to be able to purchase and have their vehicles serviced at Saturn retailers during this process. Once the wind down is complete, Saturn owners will still be able to have their vehicles serviced at other GM dealerships. We will be communicating with our customers very soon to explain the next steps in this process.

Today’s disappointing news comes at a time when we’d hoped for a successful launch of the Saturn brand into a new chapter. We will be working closely with our dealers to ensure Saturn customers are cared for as we transition them to other GM dealers in the months ahead. I’d also like to thank every GM employee and Saturn retailer who worked so hard to try to make this new beginning happen for Saturn. 

 

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Comments

jasonsalcido1@y...

 

Darn that's bad news.  It almost stings, GM can't seem to catch a break.   I never figured this would happen, as usually when one hears of a company buying another company it happens and works smoothly.    I better get to a saturn dealership quick now for that Sky redline.

The Stig

Oh well.  There's too many car companies anyway making a lot of mediocre cars, and I guess Penske decided that buying a company that has NEVER made dime wasn't the smartest decision to make.

Mena

" I guess Penske decided that buying a company that has NEVER made dime wasn't the smartest decision to make."

No need to speculate. The article states what the problem was.

jasonsalcido1@y...

 

I'm surprised Penske made this decision over future product and didn't jump on the opportunity.  I thought the goal was to enter the car manufacturing business.   How do they plan to get into the car making business now?  Make their own cars and plants under the Penske brand?  

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