Question of the Day: Are You Suffering From Eco-Fatigue?
The trade publication Advertising Age has an interesting editorial from Jennifer Maxwell-Muir on the growing phenomenon of eco-fatigue—consumer exhaustion over the seemingly relentless tide of green-related claims in marketing and all aspects of media.
While the story is geared toward advertisers and gives advice on how to avoid this trend in one’s marketing efforts, it is nevertheless an interesting read.
What we want to know is, are you tired of being bombarded with green-minded messages and news in the automotive world, or do you see this change of focus as a useful development in the media and everyday life? Check out the link below, then drop us a line in ‘Comments.’
Comments
Reilly Brennan
I'm suffering from Eco fatigue when it doesn't add anything new. Green for green's sake is just annoying in my mind. But, electric motors which allow for incredibly more torque are of interest.
Nate Luzod
Yes - because so much of it is just the topic du jour. Do the people pushing it really care about what they're saying - or are they saying it because it's stylish and generates revenue? I think with 99% of what we see, it's the latter. If climate change were somehow proved wrong and impossible tomorrow, I wonder how much would persist.
Anonymous
"Climate change" as in anthropogenic climate change has been proven wrong. But guess what? It doesn't matter! There's to many suckers lining up to be skinned by the politicians and hucksters to let a little thing like the truth get in the way.
Steven J. Ewing
I think it's interesting how much advertising has changed to reflect the "green" trend. Just about every automotive advert I see talks about fuel economy/efficiency, etc, where in years past, this was never that big of an issue.
Another interesting trend I've noticed regarding automotive advertising is how "30 mpg" seems to be the benchmark figure for most automakers. I saw two different Chevrolet commericnals for two different dealerships and they both advertised that they have so many models that get over 30 mpg. What's interesting, though, is that these 30-mpg statements are only based on EPA highway data and that the most popular trim levels within a model range don't necessarily have this fuel economy rating. However, if consumers hear "30-mpg," they're more inclined to go check out those specific vehicles.
Steven J. Ewing
Production Assistant
Winding Road / NextAutos.com
Mena
The only fatigue I'm suffering from are the annoying people that are all of a sudden, Earth First. With the accompanying "holier than thou" attitude that goes along with it. Tons of people think they are informed now when they're just as uninformed as they were yesterday.
And I could care less about ads, I buy whatever I want.
Anonymous
Haha, exactly my thoughts man.
christomapher
Oh it is SO annoying to have organizations pushing the green trend down our throats! We should just shut ourselves out from them. Just like we shut ourselves out from the rest of the world with our headphones and drink our bottled water, 5 dollar lattes and drive way too fast in our big vehicles. That's the American way (for most)!
-end sarcasm-
Finally the world is really catching on to being more economical. Now it's not only the Green Peace people standing on street corners trying to get us to do something about it, but organizations, manufacturers, schools, restaurants, etc. Sure it's money-driven (to cut costs), but in today's world, it's hard to find something which isn't.
Is it really that bad that companies/organizations/people focus more on being green these days? Not to me. In the end, we'll still be more economical than years past.
Mena
"Finally the world is really catching on to being more economical."
See what I mean.
Christopher Champion
The media never really gets to me. It's people. Specifically "non-car" people. With some friends, only the word "hybrid" need be mentioned for them to soil themselves with delight (and organic soy products). As soon as I say clean-burning diesel engine, they purse their lips and frown or just give a look of complete confusion.
Christopher Champion
Winding Road / NextAutos.com
Ducati Minor
Nope.
Anonymous
I'm absolutely sick and tired of the constant drumbeat. And as more and more consumers get weary of being preached at, the shriller and louder the greenies become. It's as if they really think that proclaiming the Green Religion just hasn't been done loudly enough. It's almost enough to make you feel sorry for them -- "average global temperatures" have been dropping since 1998.
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