Revealed: Ford Officially Launches 2010 Fusion
While Ford has already spilled the beans about the revised powertrain lineup for its newly redone Fusion (in standard, Sport, and Hybrid Flavors), the automaker has waited on the occasion of the L.A. Auto Show to show off the full redesign of the car.
The early verdict seems to be that the redux is quite an attractive one, with the Fusion looking more refined and upmarket in its newest iteration—a terrific thing in a market segment that offers ultra stiff competition and cross-shop happy buyers. The aggressive new front end of the car features headlights that have been well integrated with the three-bar grille, as well as a square power dome of the sort seen on the new Mustang. Fusion Sport models get a boot lid spoiler and side skirts that amp up the go fast looks to go with the newly capable 263 horsepower 3.5-liter V-6.
Fusion’s interior has also been changed over to a slightly higher level of refinement, though the adjustments aren’t so great in scope as what we’ve seen Ford do with the Mustang living quarters. The center stack makes room for a large new 8-inch navigation screen, with cleaned up controls for the HVAC and media systems. Plastics have been covered in softer touch materials and more metallic finish surfaces abound.
Have a closer look at the Sport and Hybrid Fusions in our gallery above, or delve deep into Ford’s thinking with the official press release below.
* For the 2010 model year, the new Ford Fusion lineup expands to include an all-new hybrid model that offers class-leading fuel economy, besting the Toyota Camry hybrid by at least 5 mpg in the city; innovative new SmartGauge™ with EcoGuide coaches hybrid drivers to maximize fuel efficiency
* Fusion will offer three fuel-efficient gasoline engine options – the Duratec 2.5-liter I-4 and enhanced 3.0-liter V-6 and 3.5-liter V-6 Duratec engines. Fusions equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry. The 3.5-liter V-6 powers the all-new Fusion Sport model
* Class-exclusive features, including Ford SYNC™, SIRUIS® TravelLink™, BLIS™ (Blind Spot Information System) with Cross Traffic Alert and Sony-branded audio set Fusion apart from other mid-size sedans
* The 2010 Ford Fusion will be available in dealer showrooms in spring 2009
LOS ANGELES, Nov. 19, 2008 – Ford's new 2010 Fusion is set to shake up the cut-throat mid-size sedan segment when it goes on sale early next year, bringing an all-new hybrid that will deliver the best fuel economy of any sedan in America, class-exclusive technologies including a blind spot detection and warning system and Ford SYNC™, plus the kind of proven quality and reliability that has been recognized by the top consumer groups and magazines.
"With the new Ford Fusion, we are offering consumers more choice, even better fuel economy and the leading quality and reliability that they have come to expect," said Derrick Kuzak, Ford's group vice president of Global Product Development. "But that isn't all – we weren't satisfied with just matching the competition in the segment, we wanted to give consumers even more by delivering engaging driving dynamics and technologies that make the in-car experience more comfortable and connected."
Designed to stand out
Ford's attention to detail with the freshened Fusion begins with a new design that gives the car a sportier look and improved aerodynamics. The car's newly designed front end, including headlamps, grille and larger fog-lamp area, further enhance the sporty nature of the 2010 Fusion. Aerodynamic enhancements and new underbody shields further boost Fusion's fuel economy.
Overall, the wider, sportier look aims to make Fusion even more appealing to customers eager for a fun-to-drive mid-size sedan.
With all models, the interior design team created a more contemporary, technical look with metallic new finishes on the instrument panel that carries through on the center console, doors and steering wheel. A new shifter has been added, increasing the Fusion's sportiness and comfort.
The seats received a makeover, as well. The seat contour has been revised, with more side support and overall a softer seat with smoother bolsters and more-textural inserts. The seats also feature contrasting stitching and tipped leather inserts to give the Fusion even more attitude, befitting this mid-size sedan.
The gauge cluster has been designed with 3-D elements to create a jewel-like appearance, similar to a fine watch. Drivers will be greeted by a new "welcome" sequence that makes the Fusion seem as if it's coming to life. Gauge needles sweep back and forth as the lighting and new chimes come on. The ambient lighting system offers the option of illuminating the front and rear footwells and front cup holders.
Fuel-efficient powertrain lineup
Both the inline four-cylinder and V-6 engines are upgraded for both improved fuel economy and power. Fusions equipped with Ford's new 2.5-liter I-4 engine are expected to deliver at least a 5 mpg improvement versus the 2009 model on the highway, resulting in fuel economy that is at least 3 mpg better than the Honda Accord and 2 mpg better than the Toyota Camry.
The 2.5-liter I-4 engine horsepower and torque also have been improved from the car's outgoing 2.3-liter 4-cylinger engine, jumping to 175 hp and 172 ft.-lbs. of torque from the previous 160 hp and 156 ft-lbs. As a result, 0-60 performance improves by more than a second, now topping Camry and Accord.
The 2010 Fusion features an all six-speed transmission lineup, including for the new 2.5-liter I-4 engine, which is available with either a six-speed manual or automatic transmission. The previous 2.3-liter I-4 in the Fusion was available with only a five-speed transmission.
The additional gear on the I-4 provides better drivability and performance as well as fuel savings, said Matt Hettenhouse, Powertrain Team Leader for the Fusion. "The gear ratios and the overall span of the transmissions allow us to have a more-efficient shift schedule," he said.
The first gear can be made a little deeper, which provides smoother acceleration. At the top end, a higher gear allows the engine to run slower in highway conditions, which also aids fuel economy.
Ford's proven Duratec 30 3.0-liter V-6 engine also improved on the 2010 model, delivering highway fuel economy gains of at least 1 mpg city and 2 mpg highway. Horsepower in the 3.0-liter V-6 also increased to 240 hp and 222 ft.,-lbs, up from 221 hp and 205 ft.-lbs. in the previous version. The 3.0-liter engine is now Flex Fuel-capable and can run on E-85 ethanol, which delivers even more horsepower – up to 250hp.
Front-wheel drive and on-demand all-wheel drive are available with models with a 3.0-liter engine and with the new Fusion Sport 3.5-liter engine.
The Fusion Sport 3.5-liter V-6 has 263 horsepower, a six-speed automatic transmission with SelectShift. The versatility in the powertrain systems creates a wide range of options for customers designed to fit every need.
The 2010 Fusion now comes equipped with Electric Power Assist Steering (EPAS) system on 2.5- and 3.0-liter models, improving the driving dynamics of the vehicle while delivering greater fuel savings because the steering system is operated by the electrical system rather than the engine. Additionally, EPAS provides customers with improved steering feel and reduced low-speed efforts that when coupled with a nearly 1 foot smaller turning circle for 2010 makes parking a cinch.
In addition to improvements in the 2010 Fusion's steering, handling and improved brake pedal feel, the Fusion team also took a look at how to improve the comfort of the car, including reducing wind noise and road noise.
Hood insulators, inner and outer dash absorbers, new carpet and glass, revised sealing baffles, additional sound deadening in the trunk, new interior material and new headliner material are among the improvements made.
Improved body and door sealing also contribute to Fusion's best-in-class standing in wind noise. Overall, the reduction in wind noise and road noise puts Fusion near some of the best luxury cars in terms of quietness and best-in-class speech intelligibility. Wind noise, for example, is 3 sones better than Camry and Accord. Models with the I-4 engine are class leaders in wind noise and road noise.
All-new hybrid model
For the 2010 model year, the Ford Fusion adds an all-new hybrid model. The Fusion and Mercury Milan Hybrids join the Ford Escape and Mercury Mariner Hybrids, doubling both the size and volume of Ford's hybrid lineup.



Comments
bobmartel
This is a good looking car! I'm sure that it will do well in this category. I am especially impressed by the upgraded interior materials assuming that they are what they appear to be in the press photos.
Steve Z
Am I really to believe the comments here from some that the car looks "great" and the dash and console look award winning? This car looks old from the back and the grille treatment hardly sets it apart. Ford needs to bring the stylists from the euro focus to this car and fast! The new Fusion is a complete miss!
Charles
Like the FUSION, BUT TO MANY 3 BAR GRILLES! When parked in a Ford dealership beside a Edge, Flex cannot tell them apart!
If the Fusion was the only model with the 3 Bar Grille its okay! It already looks boring and old!
I cannot see with all the design tallent and still have to put the same grille in a lot of models!In my view there should not be a corporate grille, make each model new and have different styling!
mo
OMG this car is ugly. The design looks old, and the back looks a bit like the old focus sedan. And ppl say the new malibu, or acuras are ugly
Anonymous
Man, that Dash and front console looks award winning. Ford is surely to get the North American Car of the Year award for soemthing they make.
TxSon
The wrap around 3 bar grill is a cool detail variation on ford's theme. The hood looks like the Interceptor brany style.
I like the design. KEEP the price down and it is a high volume winner!
TxSon
The wrap around 3 bar grill is a cool detail variation on ford's theme. The hood looks like the Interceptor brany style.
I like the design. KEEP the price down and it is a high volume winner!
Ducati Minor
Sharp. Really, really sharp. The Fusion was a mechanically sound machine, but the overall body needed a little more sculpting to standout. Ford's doing a slick job with the packaging and design. More creative than the Malibu, more interesting than the Camry, and prettier than the Accord. Can't wait to see the hybrid.
Anonymous
It appears Ford has got it all together. According to JD Power & Assoc.,
Ford's quality is as good, or better than Toyota and Honda, and MSN consumer reports are giving the Fusion a rating of a 9.9 out of 10. Ford also offers both GPS (navigation) systems and AWD (all wheel drive), which is not an option with many of the competitors. To capitalize on that momentum,the 2010 models are offering better performance, better mileage, and a quieter interior, at a price equal to, or better than the competition.
Rick Jameson
Every year FMC continues to astound me. Who is in charge over there and can't they design a car that has the WOW! factor. I can look at their cars and immediately tell when they have designed a dud or a winner. Sorry Ford but this is not a winner and I really want you to survive and build winners. When Bill Ford dubbed the "new" T-bird the "essence of cool" I knew Ford was in serious trouble. Except for the Mustang things haven't changed. Here's a hint Ford. Look at the manufacturers that are doing well and don't be afraid to copy a bit (or a lot) of what makes them successful. It all starts with the design and without an attractive design no one wants to buy it...period! Most of us Americans buy cars based on how they look first and then we consider the quality of the manufacturer and the price. If you design it with WOW factor...they will come. I would much rather own a great looking US made car than an import (my present car 06 Jag XKR, wife GMC Acadia). Please help yourself and hire someone who knows what car styling is about (try Ralph Lauren...his car collection hits the mark). If you keep missing the mark you will not be here for the next decade. GM are you listening???? Buying a new car should be an exciting experience and it would be impossible for me to get excited about buying this car. Thumbs down!!
Redshark
While GM has been diddling, Ford has been at work! I think this is a winner!
davea
I want one of these right now,
nikolas
I am glad this car will never see the shores of the Old Continent.
Gosh, it's so pretentious with this big grille. Tiny front lights, consumed by the grill, and a used fog lamp theme... Ford Mondeo (EU) is a great looking car. Compared to it, this Fusion looks like wrack.
Nikolas
[Hyundai Accent (Verna) '07, Serbia]
Anonymous
What a winner from America's BEST Auto Maker,and with the new Hybrid Ford Fusion you can drive up to 47mph without ever using a drop of gas!! Many urban folks could drive to work without using any gas ,and not pollute our environment at all. What an award winning new Fusion to go along with the New FORD F-150-The 2009 TRUCK of THE YEAR. American owned Ford Motor Company is producing many highest quality vehicles that we want to buy because they are award winners. Not to mention when you purchase a high quality vehicle from American Owned Ford Motor Company your hard earned cash stays out of ASIA and helps OUR Economy,People,Communities,schools ,and way of life!! The 2010 Ford Fusion beats the Toyota by over 3 mpg and the Fusion Hybrid clobbers the Prius by an amazing 6 MPG--and you have room the move around!!
Harry C. Risher
This new FORD FUSION has it all!! Best quality,styling,best in class fuel mileage,improved fuel mileage and horsepower in all models,an all new Fusion Sport with an all new 3.5 V6 with great performance ,a revolutionary new Fusion Hybrid that will make the Japanese Prius a dinosaur by being able to run up to 47 mph without using gas while beating the Prius by 6 mpg!!! Ford Motor Company is really cutting edge in everything,and a great America buy!!
Anonymous
I want a new Ford Fusion SPORT-so I can blow those ugly,generic Camaries in the ditch and get better fuel mileage at the same time. American Owned Ford proves American Owned Auto Makers can beat the Japanese in every area!
Anonymous
every great car has its haters great job ford kick dust all over chevy mazda 6 come on
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