A new form of advertisement has hit the streets, and it’s wearing a tank top. Founder and owner of Biker Babe Marketing LLC., Leslie Slaasted has devised the brilliant idea of fitting a sign on the back of her motorcycle to sell it as advertising space.
While using women and motorcycles to sell products isn't anything new, it is a bit rare outside the pages of motorcycle magazines, and biker events.
"Everyone can't help noticing a pretty woman in tight jeans riding a motorcycle," says Slaasted. "Who's got a better job than me with the wind in my hair and gas in my tank? I get to ride around south Florida helping promote our clients and bringing smiles to people's faces."
The biker babes have already gotten a few gigs too, the latest of which will be promoting Walter T. Shaw's new book, "A License To Steal."
+ Motorcycle USA: New Ads with Biker Babe Marketing