
Bob Lutz, in an interview with Advertising Age, stated the obvious: GM has too many brands.
Actually, he stated: "It's really much better to have fewer brands, do it well and then market the hell out of them." In the piece, Lutz made it official: GM is going to axe a number of divisions, which now appears to be widening in scope. A number of nameplates will, obviously be joining them.Â