Look out Scion xB -- not only is the new Kia Soul more attractive, it's MSRP is a whole lot less than Toyota's second-generation xBox. In a memo meant for dealer eyes only, the Soul's pricing and specifications were leaked, showing that the new little econo-hatch will start at $13,995, which includes standard items such as six airbags, ESC, air conditioning, power windows/locks, ABS, and an AM/FM/CD/MP3 audio system with three months of free Sirius radio. The base engine for the Soul will be a 122-horsepower 1.6-liter four-cylinder.
Moving up the chain, the Soul + gets a bump in power to 142 horses from its 2.0-liter engine. Sixteen-inch wheels, rear disc brakes, tinted windows, power mirrors, body-matched color door handles, Bluetooth, keyless entry, and cruise all come packaged in with this Plus model, which will retail for $14,950 with a five-speed manual and $15,900 with a four-speed automatic.
Lastly, there's the top-trim Soul! which uses the same 2.0-liter engine, but has attractive eighteen-inch wheels, fog lamps, a leather-wrapped steering wheel, metal interior trim, and an upgraded stereo. Optional Soul! equipment includes a sunroof and a sport package consisting of unique front and rear fascias, side sills, a rear spoiler, sport-tuned suspension, red/black interior, and sport pedals. The Soul! will command $16,950 and $17,900, respective to their transmissions.
+ Autoblog: Leakage: 2010 Kia Soul starting at $13,995