Given North America’s rapidly evolving shift toward small, fuel-efficient vehicles, you’d have to reason that things are going pretty well over at BMW’s Mini franchise—and you’d be right. We spent the morning having breakfast with Mini USA vice-president Jim McDowell, and learned a few things about how the company is doing during these belt-tightening times, and how it plans to move forward to capitalize on an increasingly Mini-friendly environment.
Here is what we learned:
- The Mini Clubman represents fully 20 percent of the U.S. model mix, and is performing above expectations in our market.
- The current Mini convertible (still on the first-gen “New Mini” platform) is in its last month of production. We will receive the new model in the spring, with the customer model configurator coming online before then.