Renaissance driver Max Papis inked a deal this week with Geico and
Germain Racing to compete in NASCAR Sprint Cup in 2009 (although the
team will enter him in two races this year). Max is a fan favorite of
those who follow open-wheel and sports car racing in the U.S. and
abroad and we're happy to see him get a ride in Cup. Geico has put its
offbeat promotions and marketing force behind the effort, enlisting the
Cavemen, youngster Lauren Wallace and the Gecko in a series of web video ads.
Adding the debonair Italian to its roster of unique spokespeople seems
just about perfect.
Check out one of the recent videos below, or click here to see the rest of the videos on Geico's site.
Watch this short video for a screencast walkthrough of the new NextAutos.com site. After you're done, click here to register (it's free) and start using NextAutos.
A wonderful example of how car companies promoted their vehicles, this 1960 film from General Motors highlights their Chevrolet Corvair. Note the period-appropriate custom orchestral backing track, something that sounds a lot more Tom & Jerry than what we'd expect in a car advertisement today.
