Video: Honda's Musical Road Backfires
Honda's attempt at a funky advertising campaign backfired in California after residents started complaining about the 'musical' road.
To promote the Civic, Honda paid to resurface a section of the California highway with a pattern of grooves intended to play the William Tell overture (though somewhat off-key) when a vehicle drives over them at 55 miles-per-hour.
Unfortunately, while the concept may have seemed clever at first, the constant low pitched humming coming from the road irritated local residents― some claimed it kept them awake all night. As a result, the road is currently being resurfaced.
+ YouTube: musical HONDA singing road
Comments
Mena
There were even MORE residents that complained about the whiners so the road is getting rebuilt a little furthur out of town. I live near that area.
optimus prime
it in no way shape or form backfired at all.
in fact many who are human beings loved the idea and are glad its being moved next to apallo park
besides most of the people eho did snivel are old folks any ways so blessed are those who are human in heart
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